Traffic and billing for radio

From signed order to paid invoice. One console.

TrafficLite schedules contracts, builds and fills logs, exports to automation, reconciles what aired and bills it — for one station or a whole group.

Start free See how it works

01OrderEnter the contract: lines, dayparts, weekday counts or spots per week, rates and copy.
02ScheduleApproval generates every spot, weighted by rate, priority, length and window.
03PlaceLogs are built from your formats and filled with separation and spread rules applied.
04AirLocked logs export to your automation system in the column layout it expects.
05ReconcileImport the as-run file; aired spots match, and missed ones become make-goods.
06InvoiceBill what actually aired, net of agency commission, and track payments and aging.

Workflow

The whole traffic day, in the order your desk works it

Every spot carries a status from booked to invoiced, so tomorrow's unlocked logs, yesterday's unreconciled ones, the bumps queue and the invoices waiting for approval are one dashboard, not four spreadsheets.

Lock before air

A locked log is final and exportable. Spots that could not be placed go to the bumps queue with the reason attached.

Make-goods, not lost revenue

Placed spots that did not air come back from reconciliation ready to be placed again on a later log.

Bill what aired

Invoices are built from reconciled spots per contract, station and billing cycle, with commission, tax and discounts applied.

Features

Everything a traffic department runs on

Logs and the log window

A calendar of every station's logs, a break-by-break window to move, swap and bump spots, and a live avails view.

A placement engine you can reason about

Deterministic placement that honours dayparts, units, advertiser and category separation — and says why a spot did not fit.

Contracts and revisions

Orders with lines, plans and non-spot charges, approval that generates spots, and revisions that keep the history.

Formats, clocks and plans

Weekly formats, date overrides and templates define the breaks; clocks and plans spread spots across dayparts.

Automation in both directions

Export logs as CSV, tab or fixed-width files, and reconcile as-run files by spot id or cart number and time.

Billing and receivables

Invoices by broadcast or calendar month, affidavits, payments and partial payments, statements and aging.

Station groups

Built for more than one station

A workspace is a station group. Advertisers, agencies and categories are shared across it; logs, formats and automation settings belong to each station.

Switch stations from the sidebar without leaving the page you are on.
Per-station roles for traffic, billing, sales, programming and production — read-only where that is all someone needs.
Scoped API keys and signed webhooks for the systems around your traffic desk.

Pricing